{"title":"myshoeshop.ca","description":"\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"myshoeshop.ca\"\u003emyshoeshop.ca\u003c\/a\u003e (formerly mybirkenstockshop.ca) is Canada's largest online store for European comfort footwear, with a physical retail location in Montréal.\u003cbr\u003e\u003cbr\u003eOngoing in 2020 Edvinsson is since 2017 contracted as e-commerce marketing director, managing online customer acquisition channels, Google Ads Social Media Content and Advertising (Facebook \u0026amp; Instagram), Email Marketing and more.\u003cbr\u003eEdvinsson have rebuilt myshoeshop.ca, today a Shopify platform, and implemented Shopify at the physical retail location.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eDuring 2017-2019 myshoeshop.ca enjoyed an average yearly sales growth of 52%.\u003c\/p\u003e","products":[{"product_id":"edvinsson-publicity-search-engine-keyword-planning-session","title":"Edvinsson Google Ads Plan","description":"\u003cp\u003eBased upon your product, brand, plan or idea - together with territory of choice -  we'll develop a minimum of 20 viable Google Keywords and Keyword combinations - and provide their current search volume and trends.\u003c\/p\u003e\n\u003cp\u003eThis product includes one page written bidding strategy and suggestion in dollar amounts, with the objective to give you a positive ROI on the spend, drawing from your price point, target audience, territory, and how much traffic can be lead to your Point of Sale from these keywords, in conclusion with your current or projected Conversion Rate. Secondary objective in the strategy is to maximize positioning in search engines, aiming to be number 1, if possible in relation with your ROI.\u003c\/p\u003e\n\u003cp\u003eThis planning session is a quick and simple exercise that today has given our clients a reduced Cost per Click performance. It has also brought clients improved presence in search engines and driven more visitors to their Point of Sale and new customers from Product Related but Non-brand specific Search Terms. It has also made clients appear number one in Search Engines on non-brand specific search terms.\u003c\/p\u003e\n\u003cp\u003eUpon placed order, we will send you a form of minimum required information, and the delivery of finished product will be within 7 business days from the point where our questions has been answered. \u003c\/p\u003e\n\u003cp\u003eDon't hesitate to contact \u003ca href=\"mailto:jonas@edvinsson.ca\"\u003ejonas@edvinsson.ca\u003c\/a\u003e for more information related to this product.\u003c\/p\u003e","brand":"Edvinsson","offers":[{"title":"Default Title","offer_id":37571472964,"sku":"","price":499.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1868\/9283\/products\/0XNolOAa.png?v=1492354466"},{"product_id":"edvinsson-publicity-complete-ecommerce-traffic-package","title":"Edvinsson Publicity Complete ecommerce Traffic Management - Monthly","description":"\u003cdiv style=\"text-align: center;\"\u003eDo you have a up and running PoS and looking to drive traffic too it?\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eHave a Marketing budget allocated for traffic\/advertising and looking for the expertise to handle it?\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eBuy our \u003cstrong\u003eMonthly Subscription\u003c\/strong\u003e Complete Traffic package and Edvinsson Publicity will manage the Five workable Traffic Channels, including:\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e* \u003cstrong\u003eSearch Engine Advertisement\u003c\/strong\u003e (Adwords)\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e* \u003cstrong\u003eSocial Media Content management and Advertising\u003c\/strong\u003e (i.e. Facebook, Instagram)\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e*  \u003cstrong\u003eEmail Marketing and Subscription growth\u003c\/strong\u003e (i.e. through Mailchimp)\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e* \u003cstrong\u003ePR \/ Referral traffic\u003c\/strong\u003e (2 x a 8 weeks campaign per year. Editor and Social Influencer approaches to more than 100s of targets designed for your field)\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e* \u003cstrong\u003eDisplay Advertisement \u003c\/strong\u003e(Traditional, Smart, Re-targeting...your choice)\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eAlso included is: Google Analytics implementation, Conversion optimization advice for your PoS and our \u003cem\u003eEdvinsson Publicity Weekly Analytic Scorecard\u003c\/em\u003e, with simple display of the important Measurables of your performance such as Traffic gained, Sales per Channel, Cost per Clicks, Cost per Acquisition, Cost per Sale, New Likers, Followers, and many more.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eAltogether making sure about your growth and that you get the ROI you are looking for on your ad spend.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eBy purchasing this product and the deposit of first month 3900$ Service Package Fee, we will contact you right away to go over the necessary initial information, and the Service will only start at the time we have gather what we need. Within a minimum of 7 days after purchase the Monthly should start, this product is refundable at any time after 7 days if Service is not started accordingly. \u003c\/div\u003e","brand":"Edvinsson","offers":[{"title":"Default Title","offer_id":38535143492,"sku":"","price":3900.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1868\/9283\/products\/Lead_Generation_c5476080-4b4e-4dd9-9ca1-219cd3c641b9.png?v=1492265835"},{"product_id":"edvinsson-publicity-e-commerce-projection-plan","title":"Edvinsson e-commerce Projection Plan","description":"\u003cdiv style=\"text-align: center;\"\u003eLooking to get a serious implementation for your Traffic to Point Of Sale?\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eYou are of the DIY kind and looking to have the fundamentals in place to get going properly with your online advertising?\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eBuy for a one-time fee our Edvinsson e-commerce Projection, a product that has made yearly plans for our clients, saving on planned ad spend, and lead new costumers to their PoS's.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eThe Projection includes all five workable Acquisition channels, implementing your current idea of ad spend, and the project goals that gives positive ROI in relation with your product or service's price point and projected Conversion Rate.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eWithin 2 business days after purchase, we will contact you to go over the necessary information and deliver the product.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e","brand":"Edvinsson Publicity","offers":[{"title":"Default Title","offer_id":38879097028,"sku":"","price":999.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1868\/9283\/products\/Lead_Generation_156f2b11-1a9e-447b-95a1-e1b2896c0c90.png?v=1492349862"},{"product_id":"edvinsson-publicity-facebook-4-week-campaign-advertisement","title":"Edvinsson Facebook \u0026 Instagram Ad campaign creation","description":"\u003cdiv style=\"text-align: center;\"\u003eWe'll create one Facebook \u0026amp; Instagram Advertising campaign from top to bottom working out from your existing content, and choice of territory and suggested audience.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eDepending on your needs we design the campaign with the most suitable settings for you, targeting the right audience, using Facebook Ads Manager's large variety of combined settings.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eWithin 2 business days of purchase we'll contact you to go through your deliverables and aiming to have your campaign live within 1 week.\u003c\/div\u003e","brand":"Edvinsson Publicity","offers":[{"title":"Default Title","offer_id":38880048324,"sku":"","price":499.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1868\/9283\/products\/fb_icon_325x325_f715232a-5813-487d-a490-dbb51449e21c.png?v=1492354423"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1868\/9283\/collections\/1000257_8_ARIZONA_black_shiny_snake_BF_ea373aa0-de0d-4851-9194-a441d3af4f0a.jpg?v=1492177908","url":"https:\/\/edvinsson-publicity.myshopify.com\/collections\/my-birkenstock-shop.oembed","provider":"Edvinsson","version":"1.0","type":"link"}