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E-commerce Consulting, Digital Marketing & Advertising

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Client Stories



MyShoeShop (formerly My Birkenstock Shop) is Canada's largest online store for European comfort footwear.

Since 2017 Edvinsson is contracted e-commerce marketing director, managing it's online customer acquisition channels and have rebuilt

During 2017-2019 it's average sales growth was 52%.


Miel Sisters

Miel Sisters Intimates is the world's most comfortable bras & undies.

As of 2019 Edvinsson is contracted to provide Digital Marketing Direction, working with the brand and it's team to grow their online sales in North America.


Billie & Axel

In 2014 Jonas Edvinsson and his wife Amelie Thellen founded the online shop for parents, selling unique designs from all over the world.

In two years grew to six-figure sales solely through organic Social Media and Email Subscription, and no ad spend. In 2016 it sold to a private owner.


Ciele Athletics

Ciele Athletics is the run ready essential gear brand, who started from the top. The innovative headwear are moisture wicking, breathing, reflective and first choice for athletes and adventurers of all kinds.

2018 & 2019 Edvinsson provided e-commerce consulting working with it's Search Engine Advertising, Email Marketing and Social media Advertising.


Cartel Footwear

Cartel Footwear by Davis Guay contracted Edvinsson for it's first collection in 2015 and for it's following three seasons up to 2017.

With Cartel Footwear debuting on the market, the service focused primarily on Media and Influencer relations and building their online shop.