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e-commerce Consulting, Online Marketing, Publicity & Advertising agency, since 2010.

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feature-row__image launched 2012 and is today the largest Birkenstock retailer in Canada, with the largest selection of Birkenstock products and a 1MCAD yearly turnover. Since 2017 Edvinsson Publicity is contracted to oversee it's e-commerce operations. In the very first month we increased the client sales with +44.5%, and reduced marketing spend with -37.5%, compared with the clients previous year.


Ciele Athletics

Ciele Athletics is the run ready essential gear brand, who started from the top. The innovative products are moisture wicking, breathing, reflective and first choice for athletes and adventurers of all kinds. Edvinsson Publicity provide e-commerce consulting towards Traffic Acquisition Channels such as Search Engine, Email and Social media.


Jonas Edvinsson and Edvinsson Publicity founded the online shop in 2014, together with Amelie Thellen. A Shopify platform e-commerce targeting parents with unique design for their young children. In two years grew to six-figure sales through organic Social Media and Email Subscription, and zero ad spend. In 2016 it sold to a private owner.



Targeted Referral Traffic, PR, Publicity , Press & Media for Internationally acclaimed Danish electronic artist Trentemøller on the campaign for the album Lost. Territory: Canada. Campaign highlights include 30+ national feature articles, per example interview in the Huffington Post, articles with Canada's largest publication the Toronto Star and front page placement on french Quebec's Metro, the Journal Metro.


Cartel Footwear

Cartel Footwear by Davis Guay contracted Edvinsson Publicity for it's debut collection in 2015 and for it's following three seasons up to 2017. With Cartel Footwear debuting on the market, the service focused primarily on Media and Influencer relations to create Referral Traffic and Channel growth, helping the brand build it's Social media presence and Email subscribers, and building their Shopify e-commerce platform.