myshoeshop.ca

myshoeshop.ca (formerly mybirkenstockshop.ca) is Canada's largest online store for European comfort footwear, with a physical retail location in Montréal.

Ongoing in 2020 Edvinsson is since 2017 contracted as e-commerce marketing director, managing online customer acquisition channels, Google Ads Social Media Content and Advertising (Facebook & Instagram), Email Marketing and more.
Edvinsson have rebuilt myshoeshop.ca, today a Shopify platform, and implemented Shopify at the physical retail location.

During 2017-2019 myshoeshop.ca enjoyed an average yearly sales growth of 52%.